HENRIK.RINGNER@HOTMAIL.COM
I'm a director drawn to real stories—told through film, commercials, and documentaries. My work is grounded in authenticity, often shaped by the high-stakes world of sport, where I’ve spent years capturing people under intense pressure. I’ve collaborated with elite athletes and teams, working across Formula 1 and with brands like McLaren, Ferrari, Koenigsegg, and Disney.
At the core of my approach is a simple belief: the best stories aren’t just watched—they’re felt. Whether it’s a cinematic brand campaign or a docuseries, I strive to create work that resonates on a deeply human level.
That’s why sport continues to inspire me. Like great storytelling, it’s driven by stakes—something to lose, something to fight for. But the most powerful stories aren’t about the final score. They’re about transformation. About change.